Are you looking for the ideal email marketing service providers for your business? Definitely, I know your answer is "yes!"
Then you've come to the right place if you're seeking the top email marketing company to handle your ongoing email campaigns.
In this article, you will discover some secrets behind email marketing and I will discuss the greatest email marketing companies that can help you to grow your online business.
But before we start we need to know whether email marketing is profitable, or not.
Is email marketing still profitable?
I can boldly say yes!
Because the return on investment (ROI) for email marketing is $36 for every $1 invested. Email marketing really generates money. You can get an average return of $36 for every $1 you invested in email marketing. This is a better return than you can get from any other kind of marketing, digital or not.
Look at Statista's analysis quote about email marketing.
With the internet becoming increasingly accessible, the number of e-mails sent and received globally has increased each year since 2017. In 2021, there were an estimated 319.6 billion e-mails sent and received daily around the world. This figure is projected to increase to 376.4 billion daily e-mails by 2025.Statista.
Now, we've found out how profitable email marketing is. Let's move on to the next section to see which email marketing company can be suitable.
The 8 Email Marketing Service Providers That Will Grow Your Online Business
The following email marketing tools will really help you boost your online business:
1. SendinBlue
SendinBlue is one of comprehensive SMS and email marketing service providers for businesses. They are among the best email marketing platforms in Europe with the quickest growth.
It is a platform that is quite simple to use and has great features for creating emails that are both beautiful and highly engaging.
For newcomers with no prior experience in email marketing, their straightforward drag-and-drop email editor is ideal.
SendinBlue offers user-friendly marketing automation tools that let you categorize clients, set up workflows for automated follow-up emails, and send transactional emails.
In order to achieve the highest email deliverability, it can also choose the ideal time to send bulk emails.
SendinBlue offers an email marketing package with unlimited contacts that is totally free. You can send up to 300 emails every day using their free plan, but all of them will bear their branding.
For Lite, their paid plans begin at $25 per month. You can also add SMS to your account, however, the cost will change depending on how many you need to send.
Recent updates to their premium plan have added more sophisticated features including Facebook ads integration, live chat, sales CRM, and landing page builders.
As a result, users are now enjoying more value for the same cost.
You can use Sendinblue's SMTP bulk email marketing service to power automated or transactional emails from your WordPress website.
For email marketing campaigns, you don't need this, but if you have a big website and want real-time, automated emails based on content, it's a nice feature to have.
2. Hubspot
HubSpot is one of the most well-known CRM and email marketing service providers.
Their email marketing solution is free to start using and includes several powerful automation features that are created to assist you to expand your business.
With the help of their simple drag-and-drop email builder and an assortment of themes, you can make a totally unique newsletter that reflects the spirit and colors of your company.
Because of the HubSpot CRM's native integration, you might customize your emails to each subscriber depending on their device's kind, geolocation, list membership, and any other specific details you may have on them.
HubSpot includes all the effective features you can imagine from an enterprise-level email marketing platform, like send-time optimization, high email deliverability, A/B testing, in-depth performance analytics, marketing automation, drip campaigns, and more.
HubSpot provides an all-in-one marketing platform with email marketing, CRM, automation workflows, sales tools, website builder, operation hub, and more, which is one of the key reasons small, medium, and corporate companies use HubSpot.
The CRM and all of HubSpot's free marketing, sales, service, and operations features are included in the free plan for HubSpot Email Marketing.
You can manage a limitless number of subscribers in the free version and send 2,000 emails.
In addition to building landing pages and custom registration and popup forms, you can also control and track your online advertising. It has all the resources you require to get going.
Their paid plans start at $45/month if you want more sophisticated features.
Constant Contact is one of the biggest and speediest email marketing services providers in the world. Additionally, it is the most user-friendly email marketing service for beginners.
Your email lists, contacts, email templates, the marketing calendar, and more are all simple to manage.
You have access to limitless emails, simple tracking and reporting, integrated social media sharing tools, a free image library, list segmentation, Facebook ads integration, and a strong eCommerce integration for Shopify stores with each account.
Their Email Plus accounts also include potent features like subject line A/B testing, email automation, drip marketing, surveys & polls, coupons, and online donations that allow you to send targeted emails and increase your open rate.
Through live chat, phone calls, email, community support, and a huge collection of useful information, Constant Contact provides unrivaled customer service.
They provide live seminars across the country in addition to online training. This makes it possible for small business owners to swiftly grasp the fundamentals of email marketing and begin using it to expand their companies like pros.
Constant Contact is the top email marketing service for startups and small enterprises for all the reasons mentioned above.
A 60-day free trial is offered by Constant Contact (no credit card required). After that, their monthly price starts at just $9.99.
4. Moosend
Moosend compared to other email tools is a small business-friendly email marketing service providers. It has a lot of strong marketing advanced features, landing pages, and tools for building email lists.
Using one of their many pre-made email templates or by designing a totally unique template, you can rapidly build an email newsletter and adjust the email look to match your brand in just a few minutes.
The good thing about Moosend is that it includes marketing automation features in all of its plans, even the free one.
You can utilize their automated workflow designer to provide a customized subscriber journey for the recipients of your newsletter.
Moosend offers detailed email analytics that displays key stats like email openings, clicks, bounces, product views, purchases, custom event tracking, and even forecasted demographic information.
Powerful conversion optimization tools like A/B testing, email heatmap analytics, countdown timers, conditional content, an AI engine for product recommendations, popup forms, floating bars, forms for newsletter subscriptions, and more are included with all plans.
Up to 1,000 email subscribers and an unlimited number of emails can be sent for free forever using Moosend (no credit card required).
After that, their pricing begins at $8 per month for their Pro plan, which includes a landing page builder, transactional emails for eCommerce websites, team management, and more.
5. Drip
For online retailers, bloggers, and digital marketers, Drip is a potent enterprise email marketing tool. They provide a variety of solutions to make sales funnels, personalization, and marketing automation simple.
All well-known website builders, including WordPress and WooCommerce, are seamlessly integrated with their email software.
This makes it simple for you to add pop-ups and opt-in signup forms to your website in order to gather more leads.
A visual drag-and-drop builder for automation processes, smarter email segmenting, split testing features, list groups, and sophisticated marketing automation tools are what set Drip apart from rivals like Campaign Monitor.
You may increase sales by using these capabilities to contact specific clients on your email list.
Live chat help, webinars, training in automation, in-depth courses, free guides, and top-notch documentation are all available as support options at Drip.
Drip allows you to do a number of businesses because it enables you to send a bulk of emails while using intelligent eCommerce marketing automation to connect and engage with each consumer individually.
According to some great email marketers, the precise amount of revenue they generate from each email marketing campaign is displayed to them via their eCommerce revenue attribution service.
I think Drip is the finest email marketing program for eCommerce websites and business owners that want more advanced features to maximize their marketing efforts, despite the fact that it's a little pricy.
6. Aweber
AWeber is One of the oldest and most well-known email marketing service providers that offer email marketing services for small and medium-sized enterprises to manage their email marketing, they provide a variety of solutions.
You have access to list management, autoresponders, a/b testing, and email tracking with in-depth insights, in addition to ready-to-use HTML email templates.
Other strong email marketing tools offered by AWeber include AMP emails, automatic RSS-to-email conversion for bloggers, and tag-based subscriber segmentation.
Live webinars, phone help, email support, live chat, and a sizable how-to and instructional library are all available as support alternatives.
AWeber has a restricted free plan with a maximum of 500 subscribers. After that, their monthly price starts at $19. To save even more money, you can also join quarterly or yearly programs.
7. Convertkit
For experienced bloggers, writers, and marketers, ConvertKit is a reliable email marketing service provider. It is tremendously strong and very user-friendly.
Convertkit has a special feature of offering content upgrades and incentives with email signup forms.
Additionally, you may send drip emails from their emailing service because of the simple-to-use auto-responders that are included.
Convertkit also allows you to divide your subscriber list into interested and purchased subscribers. By sending automated emails that seem more personal, you can boost conversions. This is known as targeted email marketing in the marketing world.
They offer all the tremendous features you'd expect from a top-tier email marketing service, like a/b testing, lovely email templates, a landing page builder, intelligent workflows, and more.
ConvertKit has a rich knowledge base with excellent learning resources and offers email-based help.
ConvertKit is rated as the finest email marketing service providers for professional bloggers since it offers a number of features that are tailored exclusively for creators and bloggers.
They even added the option to sell subscriptions and digital products from the same platform.
ConvertKit's pricing starts at $29/month and includes a 14-day free trial. Moreover, they provide a 30-day refund policy.
Additional features including the newsletter referral system, subscriber scoring, advanced reporting, and Facebook custom audiences are also included in their Creator Pro subscription.
8. MailChimp
MailChimp is one of the most well-known email marketing service providers in the world, mainly because they give a plan that is permanently free.
Mailchimp has a simple drag-and-drop email builder, autoresponders, grouping contacts into categories, and basic tracking for analytics. Additionally, you may set up segmenting based on geography and delivery schedules based on the time zones of your users.
WordPress, Magento, Shopify, and many other platforms are simple to integrate with MailChimp. Visit this comprehensive guide on integrating Mailchimp with WordPress if you are a WordPress user for more information.
Comparing the Mailchimp platform to other companies on the lists like HubSpot, Drip, or ConvertKit, it is clear that the Mailchimp platform has a lot fewer marketing automation tools.
Mailchimp has made attempts in recent years to include a number of "advanced" features, but after testing many of them, we can say that they are not in fact advanced.
The 12,000 emails you can send every day to up to 2,000 subscribers are included in Mailchimp's forever-free plan. Given the absence of features like send-time optimization, advanced segmentation, multi-variate testing, etc., this strategy is very constrained.
In your email, you must also include their branding. Last but not least, support is limited to email only, which is acceptable if you're a hobbyist, but as a real business, you need trustworthy support that you can rely on.
Email Marketing Service Providers FAQs
This section will help you to decide which email marketing software will suit your business need and find out some things that will smooth your email marketing campaign.
Which is the best free email marketing service?
Many email marketing companies provide free versions with restricted usage. SendinBlue is the greatest option for free email marketing because its free plan does not have a subscriber limit. Additionally, free email marketing programs are available from HubSpot, Moosend, MailerLite, and MailChimp.
Does email marketing cost a lot of money?
The price of email marketing largely relies on how many subscribers you have, how many emails you send each month, and the email platform you use. When they manage their own campaigns, small businesses pay between $20 and $300 each month for email marketing. If you hire an email marketing agency, your monthly expenses could reach $500 or more.
Is it possible to use my Gmail or Outlook account for bulk email marketing?
Yes, theoretically. Your email accounts will, however, be suspended very shortly as a result. Bulk email sending is not intended for Outlook or G Suite. They may send you expert business emails, which is a fantastic answer.
How can email marketing help with search engine optimization?
Email marketing has no real effect on SEO. However, you can increase website traffic, which may result in more shares and occasionally backlinks.
Search engines rank websites using social signals like shares and mentions. Therefore, email marketing indirectly benefits the SEO positions of your website.
Conclusion
To help you choose the right email marketing agency that will suit your business needs, I have suggested some of them for you:
- ConvertKit is recommended for professionals who are bloggers or content creators. You can take your blogging business to the next level with their easy-to-use platform and advanced segmentation.
- SendinBlue is what I recommend if you're looking for a marketing automation tool that combines email marketing, SMTP bulk emails, and SMS messages. You can manage email and SMS from one interface, and the platform is easy to use. The best free email marketing software also comes with a pretty generous forever-free plan.
- HubSpot is an all-in-one email marketing solution. Among their marketing tools are email marketing, CRM, sales tools, live chat, and website builder. With their free plan, you can store unlimited subscribers, so it's a great way to generate leads.
- Drip is a potent enterprise email marketing tool. They provide a variety of solutions to make sales funnels, personalization, and marketing automation simple. Live chat help, webinars, training in automation, in-depth courses, free guides, and documentation are all available as support options.
As you can see, you can use any of these email marketing service providers to boost your online business. Whether you are an influencer, you want to grow your blogging business, or even have an interest in doing affiliate marketing, this email marketing service providers will handle the remaining work for you.
Here, we reach the end of this article, so if you have any questions based on this content feel free to ask in the comment section below.
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email Marketing tips