Best Small Business Marketing Automation Tools

If you are looking for the best small business marketing automation tools that will make your digital marketing activities easier and even save you a huge amount of time? Finally, this article is the finest answer you can find ever.

Small Business Marketing Automation Tools

You can scale your marketing strategy and save a ton of time using marketing automation tools, which will help you expand even more rapidly.

However, you need to use the proper tools if you want to benefit from automation.

There are many tools available that promise to make automating your marketing plan simple... But, not all of them stay true to their claims. Knowing the best tools that will truly work for Your business is essential

This article covered Email Marketing Automation, Content Marketing Automation, Onsite Marketing Automation, Social Media Marketing Automation, and Sales Automation. 

I've organized them into categories, and that's how I will bring them one after the other and the best tools in them. So that you pick the one that catches your eye. 

Best Email Marketing Automation Tools

Small Business Marketing Automation Tools

Even if you publish an email newsletter, you might not be using all of the automation options available. That's telling how important email marketing automation tools was.

With the use of these tools, you may create autoresponders to regularly market to each new subscriber who joins your list.

1. ConvertKit

Small Business Marketing Automation

ConvertKit is a reliable and user-friendly email marketing tool. It offers some fantastic features for bloggers and creators, but it's also a well-liked choice for smaller businesses.

With ConvertKit, segmenting your contacts into leads and returning customers is simple. You can then send each group of contacts unique emails. 

It offers a straightforward email builder that makes it easy to design emails that look fantastic on all devices. You can also design CTA buttons that people can click on and track conversions.


ConvertKit charges $25 per month (paid manually) for about 1000 subscribers. This covers all of their features, including email sequences and automated funnels. There is a 14-day free trial that is credit-card-free.

2. SendinBlue

Small Business Marketing Automation

One of the top WordPress plugins for email newsletters is Sendinblue. It's a fantastic tool for SMS marketing as well. To build your emails, choose from a variety of templates.

You may create unique automation workflows with SendinBlue that send emails automatically. Even your website visitors' actions can be used to send emails. 

For instance, if a user adds an item to their shopping cart but doesn't proceed to checkout, you may send them an automatic email.


SendinBlue allows you to open an account with them totally for free for up to 300 emails daily, that's the limitation of a free account. But for unlimited contact that's where their paid plans come in, they start from $25 per month.

3. Constant Contact

Small Business Marketing Automation

Constant Contact is one of the greatest email marketing agencies for small businesses. It can be used to set up a series of emails that will be sent out automatically to new subscribers. You can even send messages based on the actions that your subscribers take or don't take.

Constant Contact's straightforward drag-and-drop interface makes email creation simple. You can test out Constant Contact for a period of 60 days without having to sign up for a payment plan.

The Constant Contact customer service department is reachable by phone, live chat, and email.


The 'Email' package at Constant Contact starts at $20 per month. There are simply simple automation features in this. Get the "Email Plus" package, which starts at $45 per month, for the sophisticated automation tools.

4. Drip

Small Business Marketing Automation

Drip is a powerful email marketing tool that has excellent WooCommerce integration. If you manage an e-commerce website, it's a particularly wise choice. Both the marketing automation tools and email segmentation are sophisticated.

Additionally, Drip offers a ton of support via live chat, webinars, in-depth online courses, and first-rate documentation. 

Although it isn't the most affordable choice, if you want to maximize your marketing efforts, it is definitely worth the money.


A 14-day free trial for Drip is available. Then, their subscriptions start at $19 a month, but that only offers you access to 500 members. Up to 2,500 subscribers are possible for $39 a month.

5. OptinMonster 

Small Business Marketing Automation

OptinMonster is the most effective conversion optimization tool available. It enables simple conversion of website visitors into subscribers and buyers.

It includes lightbox popups that are simple to integrate, slide-in forms, welcome mats, discount wheels, and more.

OptinMonster allows you easily increase the number of members to your email list and integrates with many well-known email marketing services.

It has a ton of features that let you reach users automatically and present them with tailored advertising. For example, you can display targeted messages for various website pages.

Also, you can display campaigns based on user activity and location.


OptinMonster prices start at $9 per month (billed annually).

Content Marketing Automation Tool

Small Business Marketing Automation

If you find writing content taking up your time a lot, then here are the best content marketing tools that will help you get more from your content and simplify your marketing approach.

6. Google My Business Auto Publish

Google My Business Auto Publish is a straightforward but extremely helpful WordPress plugin. It enables automatic content publishing to your Google "My Business" account. This implies that your posts will be immediately visible on your Google business profile.
Small Business Marketing Automation

You can publish pages or posts, and you can even create a pre-written sharing message to save time. Simply checking a box or setting the plugin to not automatically publish new posts will prevent you from publishing a specific post.

Google My Business Auto Publish is totally free.

7. Zapier

Small Business Marketing Automation

Zapier is a tool that connects with a wide selection of other apps available. It's a wonderful method to move content between locations. For example, you may set up a "Zap" so that anytime you publish a new post on WordPress, a new story is immediately created on Medium.

Other operations that you may automate include posting fresh content to social media, adding leads to a database or spreadsheet, and creating a Trello card whenever a new WooCommerce order is received.


You can use up to 5 Zaps and 100 tasks per month with Zapier's free plan. Paid packages begin at $19.99/month (billed annually).

8. Outbrain

Small Business Marketing Automation

Outbrain let you promote your content on well-known web magazines. They collaborate with numerous websites, such as CNN, US Weekly, MSN, the Wall Street Journal, The Guardian, BuzzFeed, and many others.

Readers will see a thumbnail, title, and the name of your brand rather than republishing your entire articles on such websites. Your own website will be directly linked there.


Outbrain charges a CPC (cost-per-click) rate. Based on how many times your content is clicked, you are charged. Each campaign's spending limit can be determined.

Onsite Marketing Automation Tool
You can use onsite marketing automation tools directly on your website. They enable automatic and successful marketing to website visitors. This is highly recommended if you are using WordPress.

9. Chatbot

Small Business Marketing Automation

A ChatBot is a s mart automated bot that can interact with users much like live chat agents. It's like having a responsive, 24/7 virtual assistant for your website.

You may sell things right from the chat window by using ChatBot to take bookings, set up phone calls, or both. LiveChat and it combines seamlessly. This indicates that a live agent can join the conversation if the user needs extra assistance. 


You can have 1000 talks using ChatBot for $50 per month. Also, they have a 14-day free trial available.

10. Intercom

Small Business Marketing Automation Tools

Intercom is frequently thought of as a live chat platform, but it has much more functionality. It enables the use of chatbots and the integration of your chats with additional marketing workflow components.

You can send automatic in-app communications using the marketing solution that go well beyond text messaging. Emojis, applications, movies, photos, and even videos can all be used in your marketing.
Without involving a developer, it is simple to select from a wide variety of massage techniques.

Additionally, Intercom offers a number of optional add-ons. These consist of sophisticated lead generation, advanced customer engagement, and product tours.


Intercom prices begin at $39 per month. Prices for the available add-ons vary. With additional members, the price will increase, and it can even reach thousands each month.

11. Smash Balloon

Small Business Marketing Automation

Smash Balloon provided four WordPress plugins that allow you to add social feeds to your website. These include YouTube, Twitter, Instagram, and Facebook. 

They offer a great way to maximize your time on social media. When appropriate, you can automatically include posts from your account or even posts with a particular hashtag.

There are several ways you can alter your social feeds. In order to automatically link clickable Instagram photographs of your products to your website, you may, for example, construct a shoppable Instagram feed.


The plugins by Smash Balloon can be purchased separately or in a bundle. At $299 per year, the "All Access Bundle" is the most expensive choice. You also get priority support and all 4 plugins as a result.

12. RafflePress

RafflePress is the finest WordPress contest and giveaway plugin, which enables you to reward user engagement on your website.

These could involve going to a certain page on your website, participating in a survey or poll, watching a video, and more. Even better, you may design your own activities, like asking readers to leave a comment.

Your readers' level of engagement with your material can be significantly increased by generating competition for them. Additionally, you can program actions to encourage readers to share your content on social media.

Starting at $49 per year, RafflePress is pricey.

13. Uncanny Automator

Small Business Marketing Automation

Uncanny Automator is the greatest WordPress automation plugin. Without editing any code, you may set up onsite automation and integrate several WordPress plugins.

The plugin speeds up process creation and saves time. Additionally, since there is no coding involved, it minimizes errors and guarantees that your automation functions properly.

A lot of the most widely used WordPress plugins, including WPForms, Slack, WooCommerce, Google Sheets, and many others, are integrated with Uncanny Automator.

You may, for instance, combine Zoom meetings and webinars with WPForms, link any WordPress form to Google Sheets, or use a WooCommerce store to deliver SMS notifications.


Prices for Uncanny Automator start at $149 per year, and there is a 30-day money-back guarantee. Additionally, a free version is offered.

Social Media Marketing Automation

Even though social media marketing has a lot of potential power, it can also be time-consuming. To make the most of these chances and keep track of what works best, you need to put automated processes in place.

14. ManyChat

Small Business Marketing Automation

ManyChat allows you to send automated messages to customers to make purchases directly from Facebook Messenger, customers can use the bot to select an appropriate product, and it can even process payments directly within Messenger.

Even the responses from customers can be used to customize the products that are suggested. An incentive to purchase can be sent to a consumer through ManyChat.

 Additionally, it incorporates well-known payment processors like PayPal and Stripe, and by connecting with Zapier, it can be utilized with over 2,000 apps.


A free plan for ManyChat is available, and it provides fundamental features. Up to 500 members may subscribe to their Pro plan for $10 per month.

15. HootSuites

Small Business Marketing Automation

HootSuite is a well-known social media management platform that allows you to combine all of your social media information into one app.

You may automate the scheduling of postings, keep an eye on both public and private channels, and do much more.

HootSuite is very beneficial if your small business has a social media staff because it offers you effective team management and authorization. Get thorough reports on how your posts are performing across various networks using HootSuite's analytics.


HootSuite offers a restricted free subscription that only includes 3 social media accounts and 1 user. Plans for a fee starting at $29 per month. The "Professional" and "Team" plans each provides a 30-day free trial (credit card required).

16. AgoraPulse

Small Business Marketing Automation

AgoraPulse is a social media management tool that you can queue up social media posts in advance thanks to the many customizable scheduling options it delivers. 

Additionally, you can bulk upload your posts and reschedule them. You can manage all of your mentions, ad comments, and other crucial messages through the tool's social inbox.

You can calculate the ROI of your social media activities with AgoraPulse's limitless reports. It's simple to give other coworkers access to draft posts, comments, and messages.

 Additionally, there is an integrated CRM where you may categorize and divide your audience into segments. 

Additionally, AgoraPulse allows you to monitor each user's conversation history and add internal notes to each of them.


Costs for AgoraPulse start at $79 per month (paid annually). Without requiring a credit card, a 28-day free trial is available.

17. Tailwind

Small Business Marketing Automation

You may plan ahead by scheduling posts with Tailwind's Pinterest and Instagram scheduling features.

It will offer you Instagram hashtag recommendations. With one click on Pinterest, you may schedule 10 pins. To increase interaction, you may plan your content at the most effective periods using Tailwind's analytical tools to determine what's working.

Additionally, Tailwind provides Power-up capabilities that give you additional control over your social media profiles. You can reshare pins with the SmartLoop Power-up, including resharing seasonal material at the appropriate time.


A trial version of Tailwind is available (no credit card required). Each social media profile after that costs $9.99 per month. Pinterest and Instagram require separate subscription fees. Each social media profile requires PowerUps, which cost $4.99 monthly.

18. Buffer

Small Business Marketing Automation

Buffer is considered a long-run social media scheduling tool that will enable you to pre-schedule content for numerous social media platforms, such as Instagram, Facebook, Twitter, LinkedIn, and Pinterest.

A buffer may be used to assess the effectiveness of your content, plan and arrange hashtags for Instagram, and more. Buffer provides capabilities for "Publish" and "Analyze" (billed separately). If you have a social media team, you can give various users access and permissions.


Buffer offers a 14-day free trial and monthly prices starting at $12 (paid annually). There is also a fundamental free plan that provides you 3 social media accounts and 10 concurrent scheduled posts.

19. Mention

Mention has a "listen" feature that enables you to keep an eye on social media, as well as blogs, review sites, and the entire web. As a result, you won't have to spend a lot of time checking social media for brand mentions.

Even the conversation regarding your competitors can be tracked. You can learn more about your main issues' audience through Mention. It is simple to use, organize, and plan content for multiple social media channels.


You can generate one alert using Mention's free plan. Their monthly premium plans start at $25. (billed annually).

Sales Automation Tools

Do they close as many sales as you'd like from your sales team? A lot of the team's time may be spent on administration, but are minor issues still being forgotten? Powerful sales automation tools are available to help you keep track of everything.

20. HubSpot

Small Business Marketing Automation

HubSpot is one-stop marketing software available that has a lot of valuable features that can ease your work.

Those features are:

  • HubSpot CRM (customer relationship management) tool, which enables you to arrange your content and see your whole sales funnel in a simple visual dashboard.
  • Your contacts can be sorted in a variety of ways, including appointments, deals won or lost, certain time periods, and more.
  • Schedule automated emails, live chats, and much more using the HubSpot CRM integration. 
  • HubSpot enables you to integrate Chatbots for live chat marketing.
  • Many more well-known services, including the business phone service RingCentral, can be integrated with HubSpot.

If you can notice, you can see that Hubspot almost has a relation to all the sections I've mentioned in this blog. So- using Hubspot is a smart idea.


HubSpot CRM and a free HubSpot package are both available. You may use all of HubSpot's features if you want to get the most out of it. Their monthly subscriptions begin at $33.60. (billed annually).

If your business is new, you can qualify for the "HubSpot for Startups" program, which offers discounts of up to 90%.

21. FreshSales

Small Business Marketing Automation

Freshsales is another excellent CRM with a focus on sales. It makes use of lead scoring powered by AI, allowing you to rank leads based on which ones are most likely to convert.

Additionally, Freshsales will automatically include additional information on your leads, contacts, and accounts based on social media and publically available information, eliminating the need for human entry.

Freshsales enables you to develop clever email campaigns based on the actions of your leads. To increase team efficiency, you can also automate follow-up tasks and design procedures.


Freshsales is $12 per month, payable yearly. Also available is a 21-day free trial (no credit card required). There is also a free plan, but it comes with few features.

22. Pipedrive 

Small Business Marketing Automation

Pipedrive is a sales CRM that helps with lead management, deal prioritization, communication tracking, and other tasks.

Pipedrive's features and app integrations can be used to automate repetitious activities. Many programs, like Chatbot and LiveChat, are integrated with it.

Pipedrive may even automatically create follow-up tasks for you. It also automatically syncs your activities with Google Calendar and provides activity reminders to help you stay on top of your job.

You can determine which activities are generating the best conversion rates by looking at the conversion rates of your deals in the reporting tools.


Pipedrive starts at $12.50 per month (billed annually). There is a 14-day trial period that is free and doesn't require credit card information.

23. MonsterInsight

Small Business Marketing Automation

 MonsterInsights is the finest Google Analytics plugin for WordPress. It aids in your understanding of your user's behavior on your website and its origins.

You need simple-to-read reports that let you know exactly what's working and what isn't for your company in order to use any marketing automation tool efficiently.

You may monitor website user behavior with the aid of MonsterInsights. It includes user monitoring, form submissions, outbound link tracking, and WooCommerce conversion tracking.

In essence, you gain a comprehensive understanding of what is occurring on your website and what you can change to increase sales and conversions. See our comprehensive guide on WordPress conversion tracking for more information.

FAQs About Small Businesses Marketing Automation Tools 

Q: How Do Small Businesses Use Automation?

  • Select the tasks you want to automate.
  • Decide which automation tools to use.
  • Settle your automation goals.
  • Track performance and make continual improvements.
  • Adopt an automotive culture at work.

Q: How Do I Select The Best Marketing Automation Software For My Business?

To ensure that sales are fostered by the proper marketing tactic(s), clever tracking, and clever reporting, you should select a platform that works with the current CRM system. Marketing is the culmination of several tactics used only to stimulate consumer interest.

Q: Why is Automation Important For Small businesses?

Bringing automation into your small business can help you save money, be more agile, increase productivity, reduce errors, boost customer satisfaction, and shorten wait times.

Q: What does CRM mean in marketing?

This brief explanation of CRM. A tool known as customer relationship management (CRM) is used to handle all interactions and relationships between your business and its clients.


We really hope you learned a lot from this article about the best small businesses marketing automation tools. You might also like our articles on the best email marketing agencies for growing an online business and the best digital marketing strategies for small businesses to grow.

You can share this article with like-minded ones if you feel to.

Also, let me know your idea about the marketing automation tools you are highly interested in, or if you have any questions to ask regarding this article feel free to compose them in the comment section.

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