Let discuss about ActiveCampaign reviews to see how beneficial it will be when you apply it to your business.
ActiveCampaign, an email marketing automation company, claims that between July 2020 and July 2021, their customers will save 38.4 million hours by using their automated workflows. Our methodical evaluation of ActiveCampaign is based on my understanding of other basic and advanced marketing automation tools as well as our real-world experience with them.
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Their marketing automation is one of their standout characteristics. If you choose to use their CRM software, you may automate deals in addition to autoresponders, which can be dependent on a variety of factors.
You may add notes to contacts, schedule appointments, send direct messages to them, and do a lot more with this "Deals" system (sales funnel).
Another one to take attention of is the 'Conversations' feature. In order to improve the entire customer experience and build a sort of sales funnel to assist you convert more website visitors, you can use it to send customized messages directly to your website visitors.
ActiveCampaign is good company with 3.7 rating on Trustpilot, and is one of the service we recommend, but you should be aware of its cost. Prices steadily increase as you gain more subscribers, even though the most affordable plan starts at $29. In terms of email marketing costs, ActiveCampaign is on the higher end.
In order to know more details about ActiveCampaign Prices check here.
How About ActiveCampaign Newsletter?
ActiveCampaign newsletter is quiet good in some ways, but it have deficiencies in some certain areas. So I will advice where the best to use it and where not to.
I advice you to use it if:
- Your business needs a platform that integrates sales and marketing:
The in built CRM of ActiveCampaign connects to all of your email marketing data easily, enabling sales teams to take immediate action. You may streamline your sales follow-up procedures by using features like lead scoring and social data.
- You take marketing automation seriously:
ActiveCampaign is by far the most effective automation tool I've seen, allowing you to set up just about any automation you can imagine, including triggered campaigns, sales follow-ups, automated segmentation, dynamic email content, and more. One-to-one sales emails can now be sent automatically from your own mailbox.
- You require a tool that can carry out multi-channel marketing:
ActiveCampaign also allows users to create landing pages, deliver SMS and tailored "Conversations" to website visitors, set up chatbot automations, and even control how Facebook ads are shown to contacts in addition to emailing. If you want to be able to concentrate a significant portion of your marketing and provide your clients with a better overall experience, this is a perfect option.
I am not advising you to use it if:
- You require a simple, user-friendly tool:
ActiveCampaign is a sophisticated product, thus being familiar with it requires much more effort than with other programs. Not to mention the ongoing upkeep required to set up, track, and improve email campaigns.
- You only need simple automations:
We'd suggest more affordable choices like MailerLite, which is far simpler to use and more affordable, if you just want to set up basic email sequences (for instance, a welcome campaign). If you do not, you will be paying for a ton of features (and complexity) that you will not require.
Unfortunately, there is no free plan, and the trial period is only 14 days, giving you little opportunity to decide if it's a good fit for you.
How About ActiveCampaign Best Features?
ActiveCampaign offers a good range of pro features, as you can see from what we've already discussed in this ActiveCampaign review. Let's analyze where it's efficient and where it's not by breaking those down a little:
ActiveCampaign Marketing Automation
Many ESPs' marketing automation features have been explored, but we haven't yet seen one that can compete with ActiveCampaign.
Although marketing automation is a part of the products offered by ActiveCampaign's competitors, it's not often at the core.
On the other hand, ActiveCampaign has focused on this and lets you automate practically anything, including campaigns, deals, e-commerce automation, SMS, contact management, etc.
ActiveCampaign is pretty unusual in that it offers one-to-one email automation. Automations can be started right from your inbox communications with leads. The only problem is that you must be on the Professional plan or higher, which is quite expensive ($187/mo).
Since we've been keeping an eye on ActiveCampaign for long, we've noticed that they regularly add new features, particularly in the area of automation. This is quite encouraging because some of ActiveCampaign's competitors haven't been as helpful.
ActiveCampaign Automation Template
We reviewed the automation templates, also known as "recipes," offered by ActiveCampaign and discovered that they are both incredibly well-designed and simple to change. There are a ton of options (750 in all! ), and the categories make it simple to locate what you're looking for.
ActiveCampaign offers a wide variety of integration-specific templates, such as these automation recipes for Shopify, in comparison to other products' more generic templates.
The only problem is that there are so many templates available that you can become confused by your options. Although it can seem that certain recipes are being repeated, if you carefully review the templates, you can see that there are actually very little variations between them.
Although I can see how this would be a little perplexing for some, our experience has taught us that the more focused your efforts can be, the better.
ActiveCampaign SMS Automation
On the Plus plan and higher, SMS automation is included. As well as offering a choice of automation templates, ActiveCampaign also allows you to integrate with a number of tools, including ClickSend, MessageMedia, and Twilio:
It's important to know that SMS transmission is only possible on Plus plan and higher, which start at $70 per month. If you want your own unique SMS sending number, you must also be on the costly Enterprise account.
ActiveCampaign CRM
This feature, together with the advanced email marketing capabilities, will be very helpful for small business owners searching for contact management software.
We discovered that the software was quite simple to use after extensive research. To reflect your unique sales process, you can create several deal pipelines and edit/add stages. Manually moving deals through the pipeline is simple with the drag and drop software.
These templates for CRM automation, which vary from lead scoring to task management, are useful for more experienced users.
ActiveCampaign Landing Pages
Additionally, you can create your own custom page and save it as a custom page for later use. There are a total of 56 responsive landing page templates available.
The main problem in our opinion, is that it is difficult to move blocks across the page when editing, despite the fact that the designs and editor are attractive and contemporary. You can only move an element between the outlined regions, not, for instance, slightly up or down.
You have less creative latitude than with other website and landing page builders like Wix, thus I think ActiveCampaign has designed it up this way to ensure that every aspect is aligned.
Additionally, I was unable to add a link to any images, which is not ideal.
The wonderful thing about ActiveCampaign's landing pages is that you can add dynamic content (web customization) so that each user simply sees the content that is relevant to them. By just showing users content relevant to their business or locality or by offering them products based on past purchases, you will be able to target leads in a more intelligent way.
Additionally, you can make your pages trackable.
How About ActiveCampaign Pros & Cons?
Here, I will tell you the advantages Eand disadvantages of using ActiveCampaign as your email marketing tool.
Advantages:
ActiveCampaign is the first platform to introduce a visual marketing automation builder. When you first start using ActiveCampaign, the user interface immediately stands out for its excellent design and simplicity. One of the few marketing automation platforms we've seen that doesn't require any special training is this one.
In order to assist you further automate your marketing and sales process, ActiveCampaign has recently developed a variety of cutting-edge ML-based features, such as predictive sending, predictive content, and predictive win-probability scoring of leads.
ActiveCampaign is one of the most effective marketing automation tools available. This essential ActiveCampaign feature may be used in a variety of automation marketing scenarios, including marketing campaigns, sales follow-up, SMS messages, and more. It is also quite simple to use.
ActiveCampaign provide reporting on topics including page visits, click-maps, and geo-tracking. The "Recommendations for you" section is a wonderful feature to help you improve purchases and engagement, and purchase tracking is available for higher plans like shopify, bigcommerce, woocommerce, etc.
ActiveCampaign provides a free account migration service if you are switching from another email marketing tool.
- Excellent Deliverability:
ActiveCampaign is one the best email marketing tool that specialized in getting emails delivered.
Disadvantages:
One of the biggest deficiencies of ActiveCampaign is that they don't offer free plan, they only offer 14 days free trial.
- The learning curve is steeper:
This might only be viewed negatively if you're looking for an efficient and straightforward email service. If this is all you need, there are easier email newsletter services available; you might want to explore somewhere.
You can check out how your newsletter appears in other email clients, however doing so costs $1 per test/client and requires buying a pack of 5.
How About ActiveCampaign Pricing?
Despite, we are suggesting ActiveCampaign, you should also consider how expensive ActiveCampaign service is. Even though the most affordable plan has a starting price of $29, charges rapidly increase as you add customers. The price range for email marketing services like ActiveCampaign is on the higher end.
So, ActiveCampaign has three basic plans such as: Lite Plan, Plus Plan, and Professional Plan (Most Popular). We gonna specify the prices of these plans in details.
- Lite Plan is $29 per month
- Plus Plan is $49 per month
- Professional Plan is $149 per month
For more information about ActiveCampaign pricing plans check here.
How About ActiveCampaign Alternatives?
Yes! There are availability of alternatives if you found ActiveCampaign so expensive or not friendly to your business. I will go ahead and suggest some of the best ActiveCampaign alternatives below:
1. GetResponse- is a powerful alternative to ActiveCampaign that offers a ton of premium features (like a webinar tool) and effective automations. In contrast to ActiveCampaign, they provide their software in more than 20 languages, and they have great design and testing tools. Read full GetResponse Reviews here.
2. MailerLite- is among the most fairly priced options, and their free plan is fairly generous. Their approach to email marketing design is commendable; they provide templates with a contemporary aesthetic. It's also among the simplest tools we've ever seen.
3. SendinBlue- is one of the most affordable all-inclusive email marketing solutions available. It has a built-in CRM, extensive automation features, and is available in 6 different languages.
Watch this video for more understanding of ActiveCampaign email software:
ActiveCampaign FAQs
Under this section, We will bring some questions and answers that may solve some queries just in case if you have one.
Q: Is ActiveCampaign a good company?
500 reviews of ActiveCampaign workers yielded a 96% positive response rate. The remaining 4% were suggestions for ActiveCampaign to improve their workplace environment. Compared to all other divisions at the company, the marketing team at ActiveCampaign has received only good feedback.
Q: What ActiveCampaign Best For?
ActiveCampaign is by far the most powerful automation tool we've seen, enabling you to set up just about any automation you can imagine, including triggered campaigns, sales follow-ups, automated segmentation, dynamic email content, and more. One-to-one sales emails can now be sent automatically from your own mailbox.
Q: Is ActiveCampaign worth the cost?
Yes, ActiveCampaign has tremendous automation features and is a superb piece of marketing software. For a quarter of the price of most competitors, it has all the tools a small business needs for email, automation, sales, and CRM.
Q: Is ActiveCampaign easy to learn?
ActiveCampaign is simple to use because of its straightforward user interface and quick navigation. You can use the platform's hundreds of templates for email campaigns and marketing automations, and getting the hang of the drag-and-drop editor won't take you long. To assist you, it also contains readily available tutorials and guidelines.
Final Thought
This ActiveCampaign review emphasizes how difficult it is to criticize ActiveCampaign because they not only provide almost all of the features you could possibly want in an email marketing platform, but they also do so very well.
The reporting gives you information on nearly every aspect, including page visits, geo-tracking, openers, e-commerce, and more. The email builder is one area that may be improved upon, since it does not provide an experience that is as sleek as other services available (like the revision history).
As promised, the support is cordial, helpful, and quick. Support via email and chat is excellent, and the communications are friendly. Their knowledge base is simple to search and frequently yields findings that are pertinent. You even have access to useful webinars and one-on-one training with their "Plus" subscription, which is a fantastic extra.
This ActiveCampaign review, in my opinion, reveals why it's among your best choices if you're searching for an all-in-one digital marketing software. The automated workflows of competing products pale in comparison to their real-deal marketing and sales automation.
Due to the slightly steeper learning curve, you'll need to be ready to put in some time and possibly invest a little more money, but your business will benefit in the end. A system like GetResponse or MailerLite can be a little bit simpler to understand if, on the other hand, all you're after is a quick and easy way to send out newsletters.
I hope this ActiveCampaign review is useful to you. If you have any questions, don't hesitate to leave a comment!