Are you looking for the best CRM for email marketing to boost your business to skyrocket? Oh yes! The Clues Office author will tell you that in this article.
Combining CRM and email marketing solutions in tandem can help you develop focused, individualized campaigns for your business via social media, direct mail, or other channels like advertising or creating a specialized customer support presence.
CRMs assist sales teams in managing interactions, contacting clients at the proper time, and automating manual tasks so that salesmen can concentrate more of their time on high-value activities. However, one underappreciated advantage of CRM is its capacity to facilitate and improve email outreach.
Given that 80% of clients prefer email communication, your email approach needs to be clear in language and time-efficient. (You can't take 15 minutes to construct each email carefully when you have dozens of fresh prospects to contact daily.)
The good news is that many modern CRMs have email automation and technologies that quicken outreach without compromising personalization or quality.
This article will contrast some of the top CRM programs that offer email communication features to help you decide which program is best for you and your team.
Top CRM For Email Communication
Which CRMs offer the finest email feature, then? Which of these platforms, more significantly, is ideal for your business? The best CRMs listed below have made email a key component of their feature sets. To choose the best fit for your organization, read the descriptions of each.
1. Hubspot
A well-known software provider called HubSpot provides CRM and sales enablement tools to back its well-liked marketing automation platform. The platform provides access to automated sequences, a template editor, and thorough analytics when it comes to email automation features.
An email sequence can be automated after a user has chosen a template and generated it, giving them more time for other duties and guaranteeing that crucial leads never get lost. Then, user email openings, click-throughs, and downloads may be monitored. Based on past data, users can also rate leads and estimate their propensity to become clients.
In summary, HubSpot is fantastic for businesses looking for a complete solution. HubSpot is a good option if you're looking for a single solution to handle your website analytics, blog management, contact management, and email sending, but the price may be a deal-breaker for growing businesses.
HubSpot is the best option if you're searching for an advanced CRM solution that is also entirely user-friendly and has cutting-edge email functionality.
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2. Copper
Another CRM on this list, Copper has a special distinction: It was created with G Suite users in mind. This approach won't be effective for you if your business doesn't use the Google platform. But if you do, you might appreciate the practicality of having a CRM tool that was created just for Google.
Given that the complete CRM is housed inside the email client they are already accustomed to using every day, Gmail users will have a really low learning curve with this CRM. After launching Gmail, users can start improving their interactions with contacts right away.
Copper's own email feature is, however, very constrained. Through Gmail, users can send one-off messages, create templates for quicker sending, and automate some responses. But users must link their Copper accounts with MailChimp in order to have more advanced email automation capabilities.
I can only recommend Copper to people who currently use G Suite and MailChimp and are more interested in basic CRM features than complex email capabilities due to the restricted email automation abilities.
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3. Active Campaign
Due to the fact that it started out as a marketing automation platform before subsequently integrating genuine CRM capability, ActiveCampaign stands out as a unique entry on this list.
This fact just indicates that the solution is created for individuals that put marketing automation over all other aspects; it doesn't imply, however, that the platform can't adequately handle your client connections.
Because of this, ActiveCampaign matches traditional email marketing software more in style and functionality than the CRMs you're undoubtedly accustomed to. The platform allows users to create email newsletters, create fully automated sequences, schedule messages, and view reports.
As well as having a big template library, ActiveCampaign also has powerful personalization and list segmentation tools. Additionally, A/B testing is offered, and 250 additional apps may be simply integrated, including Paypal, Shopify, Facebook, and more.
For those looking for a marketing automation platform with CRM features rather than a CRM service with marketing automation features, ActiveCampaign is a wonderful choice.
On this list, it is also one of the most expensive choices. Depending on how many connections a user has, marketing automation and CRM tools might cost $49 per month or more.
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4. Microsoft Dynamic 365
You may increase the impact and return from your email marketing with the aid of Microsoft Dynamics 365. The capacity to automatically create tailored emails is the main benefit that Dynamics offers in email marketing.
As a result, you can set up rules to have dynamic content in your emails that is specific to each recipient and is based on information from their CRM profile.
You may easily start numerous concurrent email campaigns in Dynamics 365 that are tailored to various audience segments.
In addition to emails, you can use push alerts, text messages, and social media to build relationships. You draw out many scenarios in a journey builder and schedule the date for an automatic launch based on your idea of how to interact with customers at various phases of their decision-making.
In Gartner's Magic Quadrant, Dynamics 365 is ranked as one of the top B2B Marketing Automation Platforms. Companies with active marketing campaigns who seek time-saving automation, one-to-one customization, and omnichannel campaign delivery highly praise it.
5. Zoho CRM
Zoho is an all-inclusive software package that provides everything from help desk capabilities to accounting software. One of the various services provided by the business is a CRM platform with email capabilities.
Similar to the previously examined systems, Zoho CRM has an email template capability that will spare sales teams from having to tiresomely create the same messages repeatedly. Drag and drop functionality is also included in the Zoho template designer, making it incredibly simple to add text, graphics, tables, etc. to emails.
Additionally, Zoho CRM has reporting tools that let users know whether and when their messages were opened and read. When utilizing Zoho CRM, sales managers may also view data for each salesperson they are responsible for and identify areas for development.
It should be highlighted that although customers can create bulk email campaigns within
Zoho CRM, they must also combine the platform with Zoho Campaigns, another Zoho service. Although the integration is straightforward, prospective users should be aware of this additional step.
6. Agile CRM
Along with the standard customer relationship management tools the platform provides, Agile CRM enables users to quickly build, send, and track email campaigns. Simply select the desired style from a variety of eye-catching designs, and users can then start creating their messages.
Agile's personalization tools make engaging with prospects a breeze when it comes to message creation. To make each email feel more individualized, contact attributes (information about the recipient, such as name, location, and industry) can be automatically extracted and supplied.
But without a mechanism to monitor results, all these templates and customizing deliciousness wouldn't be useful. Agile CRM, thankfully, comes with a sophisticated reporting dashboard to track things like email openings and click-throughs.
Additionally, depending on the parameters in the reporting dashboard, the lead scoring function aids users inappropriately qualifying leads.
Agile CRM also provides social sharing, email A/B testing, a convenient drag-and-drop email builder, and the capacity to send autoresponders. We must confess that the email features offered by this service are excellent.
7. Insightly
Insightly is a well-known brand in the CRM industry, and the platform places a heavy emphasis on assisting users in developing solid, long-term connections with clients. Offering email automation services is one way they accomplish this.
Users of the site may quickly design and send emails while also viewing real-time metrics for every campaign. A useful email template tool is also provided by Insightly to help salespeople save time.
This CRM has a good selection of native email capabilities, from one-off emails to bulk sends, and interfaces with Outlook, Gmail, MailChimp, and Zapier for additional functionality.
8. Nutshell
A platform for email marketing and CRM that is "simple enough for any user, complex enough for any business," is called Nutshell. This maxim also holds true for the email features of the program.
Everything you need to remove the tedious details of email correspondence is provided by the service's robust collection of email automation tools, which also include email sequencing, shared templates, simple contact filtering for targeted bulk emails, and even a native email marketing suite.
With the help of Nutshell's personal email sequence tool, salespeople can scale up one-on-one outreach. These email sequences may also be configured to start when a lead reaches a specific pipeline level, allowing you to nurture all of your new prospects without having to lift a finger.
They also automatically end after your receiver responds. Additionally, Nutshell tracks the reply rates of your sequences, allowing you to quickly see which emails perform best and which require revision.
Every salesperson is aware of how difficult it is to repeatedly type the same emails. By using Nutshell's time-saving email templates, users may send messages in seconds rather than minutes, breaking up the monotony of the workday.
Additionally, Nutshell's two-way sync with Gmail and Office 365 aids in keeping you productive both inside and outside of your CRM. (You can still send outgoing work emails using Nutshell even if you use a different email service.)
Nutshell Marketing, the company's first-ever email marketing automation solution, was published in 2021. Nutshell Marketing enables Nutshell users to send gorgeously designed marketing emails and drip sequences to thousands of contacts at once, assess their effectiveness right away, and pay an additional monthly fee based on your amount of marketing contacts.
You won't have to be concerned about contacts going out of sync between your sales and marketing tools because Nutshell Marketing is driven by Nutshell's CRM platform, and you can create highly targeted audience lists based on any customer segment.
Nutshell is the best option if you're searching for a robust yet entirely user-friendly CRM solution with cutting-edge email features.
9. NetHunt
When it comes to reporting, NetHunt CRM is ideal if your sales staff uses G Suite.
NetHunt is deserving of a mention even though it isn't the most well-known CRM on our list because it not only interacts with Gmail and Google apps but also lets you add filters to your reports.
This indicates that you can create any type of report conceivable. To assess their performance from every viewpoint, sales teams can extract data from quotes, lead counts, and overall revenue.
Additionally, your team doesn't need to input any additional numbers because all of the data is taken directly from G Suite. The CRM uses data from the tasks you actually do.
The report creator uses filters. This enables teams to find the data they're looking for by more than one criterion.
Let's take an example where you need to see where all of your deals that have been prioritized as "important" deals are in the Negotiation" and Proposal stages. The information will appear right away if you simply change the criteria in your sales pipeline:
For teams that don't want to make their responsibilities too complicated, NetHunt is a superb CRM. They simply need to complete their tasks since they live in Gmail.
Pricing: Free plan is offered. The above capabilities, along with campaign statistics and access to connectors like Zapier, are all included in NetHunt's Professional plan, which has a monthly starting price of $24.
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Why A CRM With Email Features Is Essential?
So why should your business think about purchasing a CRM with email functionality? There are many causes, but greater productivity, improved sales effectiveness, and team transparency are the most crucial ones.
Productivity
If your CRM included native email functionality or a two-way sync with your email application, just think of the time you could save.
You could complete all of your work on one machine rather than switching between different programs. Additionally, saved email templates save you a lot of time from having to retype.
Effectiveness
Email is frequently the undiscovered selling tool for salespeople. You may create significantly more customized and ultimately more successful communications when you integrate email with the customer information kept in a company's CRM.
You may improve your messages to increase your success rate by comparing the success rates of your templates and automated email sequences.
Transparency
Your entire team will have a thorough and accurate understanding of the customers you're trying to service when your CRM has email capabilities.
Any member of your sales, marketing, or support teams can access the whole context of your company's connection with a prospect or customer by searching them up in your CRM because email interactions can be recorded in a CRM's customer timelines.
Email communications are stored in individual email inboxes without a CRM database, making them inaccessible to the rest of the team.
Picking The Right CRM For Your Business
Considering how extensively salespersons rely on CRM to establish connections with their clients, it is crucial that your business invests in the appropriate CRM solution. The decision you make truly depends on what you need from your CRM software out of the nine choices listed in this post for email communication.
We recommend starting a free trial with one of these best CRMs for email marketing to discover which one best suits your company.
