If you can endure applying these types of email marketing strategies that I will mention in this article to your business? Then definitely, the sky will be only your limit.
So an important aspect of your business is using marketing emails to communicate with your customers. Do you send the correct message?
You want your customers and potential clients to remain engaged in all your business offers and eagerly anticipate learning about the newest and best of what you have to offer.
Finding your way into their email inbox and providing relevant messages without being spammy is a smart method to keep in touch. This means:
- Sending only relevant emails
- Not bombarding your audience or sending too many messages
- Emailing prospects to strategically move them down the pipeline
Now, without wasting time let's just start bringing them one after the other for you.
Types Of Marketing Email Campaigns
You can reach a lead, prospect, or new customer in their inbox in a plethora of various ways. The top types of marketing emails to include in your email strategy are listed below:
1. Welcome Email
Getting a new subscriber is always satisfying. There is someone in the universe who is interested in learning more about your goods or services. Your company can introduce itself to that person by sending a welcome email. This will either help them learn more about your company or your products, or it will just let them get to know a new fan a little better.
This is your chance to learn a little more about them as well. You can elicit information about them, such as their location or birthday, and even ask them to indicate how frequently they'd like to hear from you.
No matter how you present it, just be careful not to give the wrong idea.
2. Announcement of Fresh Content
Send out a fresh content announcement email whenever your company has something interesting and intriguing to discuss.
The list goes on and on, whether it's a new product, sale, coupon, webinar, conference, eBook, etc. But whatever it is, make sure to share the information. Customers will be directed to a specific landing page where they can learn more by clicking on the call-to-action links in this sort of email, which will describe and promote the offer.
Make the email's real content concise and the CTA to learn more prominent so that it won't be missed.
3. Newsletter
Businesses of many types, sizes, and sectors send newsletters to their clients to keep them at the forefront of their minds. These marketing emails can be a great way to stay in touch with your subscribers as you cultivate them over time, whether you're using them to share fresh blog content or to share general company news.
So that your readers know what to expect each time a newsletter arrives in their inbox, keep the structure straightforward and largely consistent. A captivating subject line will also encourage readers to read deeper.
4. Event Invitation
Whenever your company is set to offer a fun event, make sure your subscribers have an opportunity to say yes. With an event invitation email, you'll want to spark readers' interest in signing up for your new event, so be sure to emphasize what makes this one unique and interesting.
It goes without saying that any relevant details about the event, such as the date, time, cost, and agenda, should also be included in the email.
5. Product Update Email
You might need to offer your customers an update at some point, depending on your business and the products you sell.
Because customers may not always find product updates engaging or thought-provoking, sending them might be challenging. Make them short, simple, and direct as a result. To keep clients informed of any alterations to the features or performance of your product, list down the essential information.
If a lot of updates are coming, instead of bombarding your readers with product emails every other day, think about sending a roundup email that summarizes all they need to know.
6. Co-marketing email
Got a fun partnership planned? Send a co-marketing email if so. Co-marketing is when two or more businesses collaborate on a project, event, or activity in order to take advantage of the other business's audience and grow their clientele.
The email blast will go out to customers of all parties involved, regardless of whether the announcement is about conducting a webinar, conference, or teaming together for a hybrid product launch.
Because of this, be sure to include all pertinent information about each collaboration in the email, especially if it involves a business that is more well-known or well-liked than your own.
7. Dedicated Send Email
A dedicated send email is a message that your company/business will send to a certain list of customers. You might only want to send an announcement to individuals who have registered or signed up when you're conducting an event, like a conference or webinar.
In essence, these emails will only be delivered to subscribers who are in need of the information your email contains, rather than to your entire list of subscribers.
8. Seasonal Campaign
It's time to launch seasonal marketing.
Your company/business might be running a special promotion or deal in honor of a particular holiday, such as Valentine's Day, the Fourth of July, Father's Day, or Thanksgiving. These email advertisements should generate anticipation for the event so that all subscribers are aware of what to expect.
Although anyone can send these marketing emails, retailers benefit the most from them. Make sure to stick to a theme (pink for Valentine's Day! ), emphasize urgency when referencing the date of the particular event, and start terminating these emails early enough to build anticipation.
9. Form Submission/ Thank you email
Similar to this, don't abandon a new prospect, lead, or customer that fills out a form on your website.
Make sure they get a kickback email, sometimes known as a "thank you" email, instantly after submitting a form. Customers should be given a simple CTA in these emails, which should contain little else. Just say "thank you" and provide any links or details that were promised in exchange for signing up.
10. Transactional email
Transactional emails are those that are sent in response to an activity that one of your contacts has taken and that help them finish that action. For instance, when you register for a webinar in your industry, you will fill out a form and get a transactional (thank-you) email that contains your login details. People will receive an email requesting them to click a link in order to confirm their registration if they are using a double opt-in system.
The messages you get from e-commerce websites that confirm your order, provide you with shipment information, and provide you with other information regarding your most recent purchase are known as transactional.
11. Re-engagement Emails
It might be time to send a re-engagement email to your subscribed customer list if metrics reveal that some of them have been inactive, in order to re-establish contact and goodwill.
Asking for input is a great method to remind people of your company. If they react, it's a win-win situation because it means they are once again actively thinking about your company and you have new feedback to use for process improvements and marketing strategies.
The good news is that your email engagement rates will increase overall, and your email reputation will improve with internet service providers even if people decide to unsubscribe (ISPs).
12. Video Emails
Video emails and brand story marketing are somewhat complementary. They are better able to creatively convey your company's expertise and history. Please email:
- A video highlighting a product or project
- A business overview
Since 95% of a video message is kept compared to 10% while reading text, including your films in email marketing is a wise move. Simply put, they have great engagement! Wistia conducted A/B testing on their email marketing campaigns and found that clicking on images rather than video thumbnails resulted in a 21.52% increase in clicks.
13. Review Request Email
Millennials are the largest generation in the American workforce, and 73% of them participate in corporate purchasing choices, according to Pew Research & Merit. According to the industrial buying cycle, these customers don't decide to make a purchase until they are 70% through the process before speaking to a supplier.
These customers frequently use review websites like Glassdoor, G2Crowd, and Google Reviews to investigate businesses based on what previous clients have to say. You can increase your trustworthiness and improve your search engine rankings by asking for evaluations of your company on these websites.
By asking your best and happiest customers for reviews, you can get things going. If it fits within your financial constraints, it also doesn't hurt to provide a bonus like the chance to win a gift card.
14. Lead Nurturing
How well-versed in your leads are you? Lead nurturing emails might assist you in reaching your goal if your response is "not very well." These emails are simply a connected sequence of emails for a certain goal that is packed with information the reader will find beneficial.
These can be used to advertise a wide range of items, such as a recent blog post, an upcoming webinar, or even a deal your company is now running. Whatever the situation, these mostly serve to inform or promote leads about what is going on within your company.
15. Connect Through Social Campaign
Follow us on Twitter! Join LinkedIn to connect with us!
A social media campaign can increase your follower count with the goal of requesting customers to engage with you elsewhere, regardless of the kind of social media platform you're wanting to expand.
The trending hashtag you want customers to use when taking images of themselves using your product can be included in these emails. Engage with your relationships as soon as fresh tweets, comments, or followers start to show up! It's a fantastic method to advance your relationship.
For a better understanding watch this video below:
Also Read:
Final Thought
Using marketing emails to communicate with your clients is a crucial component of your company. This involves sending only relevant emails and avoiding oversaturating your audience with messages. Emailing prospects is a smart approach to staying in touch with potential customers and strategically moving them down the sales pipeline.
I also advise you to check the best email marketing companies that will help you to come up with any type of email marketing for your business.
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email Marketing tips