In this article, I will discuss the advantages of email marketing for dentistry, along with practical advice for creating a successful email marketing campaign.
When customers seek a new dental service nowadays, they typically begin their search online. Sadly, it might be challenging to get customers to your dentist's office because large practices are monopolizing so much of the available ad space on Google.
Fortunately, there’s a very cost-effective strategy for bringing patients to your practice. It’s called email marketing for dentistry.
Email marketing is one of the best investments a small business can make in the realm of digital marketing. According to statistics, you can expect to make an average return of $36 for every $1 you invest in email marketing.
Why so high? Effective marketing emails will reach a large number of potential customers considering that billions of emails are sent daily. Email marketing continues to be one of the top methods for dentistry services looking for new patients because 60% of customers claim to have made purchases based on an email they received, compared to only 12.5% of people who make purchases on social media.
Do Dentists Need Email Marketing?
Yes, dentists can benefit from email marketing as it can help them reach potential patients, promote services, and retain current patients.
Sending newsletters, appointment reminders, exclusive discounts and promotions, educational information, and more may all be done with email marketing for dentistry. This type of marketing enables focused communication, relationship-building with customers, and patient retention. Email marketing is a useful supplement to a dental marketing strategy because it is also affordable and measurable.
Advantages of Dentistry email marketing
While email marketing is advantageous for all businesses, dentistry practices specifically gain from the following advantages:
- A greater level of patient engagement
- A chance to link up with your patients
- Enhanced scheduling and appointment management
Once upon a time, people would only visit a dentist's office for an annual checkup and teeth cleaning. They would have very little contact with their dentists unless they need specific surgery or got a cavity.
However, you may now provide your patients with advice on how to take care of their teeth and avoid difficulties in the future. Some procedures produce emails that are packed with information and helpful recommendations. Patients who value this attention are more likely to continue using your services.
After consultations, you can send follow-up emails to keep in touch with your clients and strengthen the doctor-patient relationship.
2. A chance to link up with your patients
Email marketing is a two-way street for dentists. You may start receiving emails from your patients after initially only considering the emails sent by your dental office.
Patients will feel more comfortable asking you questions about dental hygiene as they begin to view your emails as a reliable source of information.
Make the most of this chance. Respond to their emails with advice and tips. Include some of the most frequently asked questions in your website's FAQ area. People will become more loyal and leave positive internet evaluations as they perceive your dental office as a friendly one.
3. Enhanced scheduling and appointment management
If you ask any healthcare professional what they find most annoying about patient interactions, they'll probably say that "keeping appointments" is one of their pet peeves.
It can be difficult to get patients to show up for — and stay — their appointment, especially if you only use one phone call as a reminder.
It is more convenient to allow patients to make appointments on your website. To make it simpler for patients to add appointments to their calendars, you can send automated email confirmations and reminders.
Patient scheduling will be a lot easier if you invest in the best email list management software to manage your contacts.
Effective Email Marketing Strategies For Dentists
In this section, I will tell you some of the best strategies to apply as a dentist for your email marketing, here are the followings:
1. Personalization: Use the recipient's name and other personal details to make the email feel more personalized and increase engagement.
2. Segmentation: Divide your email list into smaller groups based on demographics, behavior, or other criteria to send targeted messages.
3. Mobile Optimization: Ensure emails are optimized for viewing on mobile devices, as many people check their emails on the go.
4. Relevant Content: Provide valuable and relevant content such as dental tips, special offers, and educational articles that will interest your audience.
5. Call-to-Action: Include a clear and compelling call-to-action in each email, encouraging recipients to take a specific action such as scheduling an appointment or signing up for your newsletter.
6. Timing: Timing is crucial for email marketing, send emails at a time when your audience is most likely to be checking their inbox and have time to engage.
7. A/B Testing: Test different elements of your email such as subject lines, content, and calls-to-action to see what resonates best with your audience.
8. Automation: Use email automation to send triggered emails such as appointment reminders or follow-up emails, to save time and increase efficiency.
Read about: How to start digital marketing for dentists.
Conclusion
Email marketing for dentistry is a low-cost and efficient way for your practice to communicate with patients and present your company as a friendly establishment with excellent resources. Examine the email marketing platform offered by Clues Office to begin developing your marketing strategy.
You can easily build personalized welcome emails and email series for your patients using the user-friendly email editor and email marketing automation. With these quick online tools, you can save time and successfully market your dental business.
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email Marketing tips