How To Set up Digital Marketing Team?

A team of digital marketing experts is necessary for successful efforts in digital marketing. Finding the right individuals is crucial, but so is making sure the marketing team is properly organized.

Digital Marketing team

In this article, we'll speak about the important roles and responsibilities of digital marketing teams and explain how to set up a marketing team structure that works best for your company.

Before we go deeper, we need to understand what a digital marketing team does.

What Does Digital Marketing Team Do?

Digital Marketing team

A digital marketing team is the business unit in charge of developing and executing a company's digital marketing strategies.

These techniques are designed to engage customers and generate money using online channels like search engines, social media networks, advertising platforms, and email.

To reach this goal, the digital marketing team will need a variety of abilities, including those that are common in traditional marketing, such as:

  • Branding and positioning
  • Storytelling
  • Creativity
  • Strategic thinking
  • Reporting and communicating  
Teams need to have additional skills because of the nature of digital marketing. Most importantly, analytical and technical skills.

Digital marketing channels provide far more data than traditional marketing platforms. To make better judgments, the digital marketing team is extensively involved in studying this data.
Because digital marketing relies so heavily on technology, teams must also learn how to use a variety of apps and tools.

A company's digital marketing team might be an in-house department. They can also work for an outside agency, handling digital marketing for other companies.

How Do You Structure A Digital Marketing Team?

Digital Marketing team

There are various approaches you may use to structure your digital marketing team. The most popular ways are as follows:
  • Bringing together a team of digital marketing professionals
  • Using digital marketing courses and certifications to educate your workers
  • Using an agency to do the task
  • A combination of in-house and outsourced digital marketing responsibilities

  • Bringing together a team of digital marketing professionals
The first strategy is to expand your team internally by hiring skilled individuals to cover each digital marketing role.

Rather than expanding to or converting an existing team, creating a new team devoted to digital marketing can provide you with a specialized team with well-defined roles and responsibilities.
If you decide to create a dedicated in-house digital marketing team, you will need to hire managers for all important marketing departments, such as social media, SEO, PPC, email, and so on.

You will then need to equip each sub-team with professionals in digital marketing.

  • Using digital marketing courses and certifications to educate your workers
If you want a fully in-house digital marketing team but do not want to create a new department, you can teach your existing staff in digital marketing.

This can save you the time and money spent on hiring new team members. It can also be used to fill open bandwidth if you have underutilized workers.

One of the most successful ways to train your in-house marketing team about digital is to enroll them in a digital marketing course and provide them with certification.

An online course provides your team members with a single resource to assist them to go from beginner to knowledgeable in numerous digital marketing activities.

Certificates attest to this achievement. If you own an agency, they can also assist you to promote your expertise to new clients.

Once you've determined the structure and responsibilities for your digital marketing team, you can evaluate the skills of your current team to determine who would be a good fit for each of your planned positions.

  • Using an agency to do the task

You can always outsource the various marketing tasks to an outside agency if you do not wish to use an in-house marketing team structure. This allows you to focus on your business goals while the agency handles the technicalities of developing a digital marketing strategy.

Outsourcing digital marketing to an agency might also assist you in getting your strategy up and running more quickly. While your company is unique, the agency will have worked on similar projects and will understand how to avoid typical problems when launching a digital marketing campaign.
Outsourcing can also save money because the agency can strategize and execute more efficiently. Hiring can be difficult because you need to discover a large number of them to complete your entire digital marketing team.

Furthermore, several marketing agencies, freelancers, and contractors are available for each digital marketing sector.

This structure is ideal for smaller companies that lack the means to form their own digital marketing team.

  • A combination of in-house and outsourced digital marketing responsibilities
A combined approach is the final option for forming your digital marketing team. Your digital marketing team will be a combination of in-house professionals, trained personnel, outsourced agencies, and digital marketing coaches/consultants under this structure.

This is a highly frequent structure since it allows for a lot of flexibility.
You can fill the most crucial roles in your company with in-house workers while outsourcing the less important ones.

You could hire SEO, content, and social media marketing managers to handle these channels' strategy, and then outsource copywriting and graphic design to freelancers or an agency.

What Team Is Needed For Digital Marketing Agency?

A digital marketing agency typically requires a team with various skill sets to effectively execute marketing campaigns and strategies in the digital space. Here are some key roles typically found in a digital marketing agency:
  • Digital Marketing Manager
  • PPC Manager
  • SEO Manager
  • Social Media Marketing Manager
  • Content Marketing Manager
  • Affiliate Marketing Manager
  • Email Marketing Manager
  • Web Development Manager

Digital Marketing Manager

The digital marketing manager is in charge of creating, implementing, and overseeing the overall digital marketing strategy for the company.

In the conventional structure of digital marketing teams, the digital marketing manager manages a group of managers, each of whom is accountable for a distinct digital marketing channel. For instance, SEO or social media.

In bigger companies, a digital marketing manager may report to a vice president or director of marketing.
In addition to developing a comprehensive digital marketing plan, the digital marketing manager must guarantee that all digital marketing department roles are working toward the same goal.

Some of the tasks and responsibilities comprising the typical day of a digital marketing manager include:

  • Monitoring the implementation of the digital marketing strategy to assess whether it's meeting its goals
  • Making changes and tweaks to the digital marketing plan to achieve the best outcomes possible
  • Keeping up with the newest digital marketing trends

Digital marketing managers are often required to have at least a few years of experience in the digital marketing field.

PPC Manager

PPC managers are in charge of supervising the marketing team's paid Internet advertising campaigns.

With the majority of businesses now attempting to expand their online presence, there is a continual need for businesses to invest in sponsored ads in order to get in front of their target clients.
These activities are led by a PPC manager, who plans and executes campaigns for advertising platforms like Google and Facebook.

Some of the role's day-to-day tasks include:

  • Creating and executing paid advertising campaigns
  • Researching keywords to target campaigns
  • Managing campaign budgets and adjusting bids
  • Tracking KPIs to see where improvements are needed
  • Optimizing campaigns to improve conversion rates and return on ad spend (ROAS)
  • Aligning PPC campaigns to other marketing channels
  • Helping to create engaging copy for campaigns
PPC managers must also engage with clients and disclose any outcomes and analyses to all relevant parties.

PPC managers must be analytical, communicative, and innovative. They must also be proficient in a variety of platforms and technologies, such as Google Ads and Google Analytics.

PPC managers often supervise a team of PPC professionals. PPC specialists and analyzers, as well as ad copywriters and designers, may be included.

The manager will work with the team to ensure they always have the information they need to properly manage the campaigns.

SEO Manager

The SEO Manager is the next position to add to your digital marketing team structure.

This position oversees the marketing team's strategy for reaching customers through search engines organically (without paying).

Search engines are one of the most effective methods for attracting audience members at every stage of a digital sales funnel.
Yet, without the correct approach and optimization efforts, ranking high enough to attract targeted visitors to your site is tough.

SEO managers research the greatest chances to bring relevant organic traffic to the company's website and devise a strategy to make it happen.

The following are some of the role's primary responsibilities:

  • Researching target keywords
  • Planning content to rank for the target keywords
  • Auditing websites for technical and other factors
  • Identifying opportunities for backlinks
  • Keeping up with the latest SEO best practices
  • Analyzing traffic reports and other key SEO metrics
  • Communicating SEO performance with clients
Another important aspect of the SEO manager's responsibility is team management. Their teams may comprise SEO professionals as well as content authors and editors.

To enable the team to do their work successfully, the manager must allocate responsibilities and give training and assistance.

Social Media Marketing Manager

Social media managers are in charge of the marketing team's social media marketing strategies.

It is a critical role since social media is one of the most essential departments in digital marketing. It enables firms to regularly contact their target audiences via their chosen platforms.
Social media also makes it simple to get a lot of information about your target audience.

A plan is developed by social media managers to interact with people and expand the brand's online presence through various social channels.

The following are significant tasks for the digital marketing role:
  • Researching the appropriate social media networks to focus on for the business
  • Creating social media profiles and accounts for the brand
  • Building a social calendar and posting a schedule
  • Understanding the target audience and the best sorts of content to use
  • Keeping track of post engagement
  • Reviewing competitors’ social media presence
  • Checking for user-generated content
To balance all of these tasks, social media managers must build a diverse skill set. The most crucial are communication, creativity, analytical thinking, and time management.

Content Marketing Manager

Content marketing managers are responsible for developing and executing the company's content marketing strategy.

Content marketing has increased in popularity as more companies realized how effective it is at interacting with your target audience.

The content marketing manager's goal is to develop engaging content that will boost traffic while also providing value to your readers.

The content marketing manager may write some of the content independently, depending on the team size.

They might perhaps only manage the planning and monitor the content authors.

A content marketing manager's other day-to-day tasks include:
  • Researching topics of interest in your field
  • Content creation for a multitude of channels
  • Editing content to ensure it aligns with the brand’s style
  • Scheduling and publishing content
  • Managing the distribution and promotion of content
  • Monitoring content performance
  • Working with other departments to ensure that content is consistent with the overall marketing plan.
Content marketing managers must have great SEO skills in addition to exceptional writing and editing skills. This allows them to plan and develop content that will rank well and attract traffic to the company.

Content marketing managers are also in charge of the content creation team. This group might include content marketing specialists, authors, editors, and content strategists.

Affiliate Marketing Manager

An affiliate marketing manager is in charge of the company's online affiliate program.

Because only some companies have an affiliate program, this job is less prevalent than the others on this list.

Yet, if you wish to use this channel efficiently, it still plays a vital role. Most affiliate programs provide little to no returns without the assistance of an affiliate manager.
The affiliate marketing manager is in charge of everything from program structure to affiliate relationship management.

The following are some of the most important roles of affiliate marketing managers:
  • Developing a recruitment plan to bring in new affiliates
  • Answering affiliate inquiries
  • Work with third-party affiliate networks
  • Creating branded materials for affiliate use
  • Collaboration with top affiliates to create new sales methods
  • Putting in place a tracking system for affiliate referrals
  • Providing bonuses and incentives to encourage affiliate participation
Affiliate marketing managers typically have prior experience in other areas of digital marketing, which helps them to better comprehend affiliate traffic and income creation strategies.

Email Marketing Manager

Email marketing managers are responsible for developing and implementing the company's email marketing strategy.

Today, email remains one of the top digital marketing platforms since it allows businesses to engage directly with their customers.

A smart email marketing manager can discover suitable individuals for the company's email list while also developing engaging campaigns.

Some of the position's daily responsibilities include:
  • Designing templates for landing pages and emails
  • Aligning email content and messaging with the brand’s vision
  • Monitoring the effectiveness of campaigns
  • A/B testing different variables in email campaigns
  • Creating and presenting reports
Email marketing managers must be skilled in marketing, creativity, and analysis. They must also be technically knowledgeable, having knowledge of numerous email marketing platforms.

Like other digital marketing team roles, email marketing managers rely on a sub-team of various positions to help them execute their strategy.

Copywriters, graphic designers, and email marketing specialists are examples of this.

Web Development Manager

The web development manager is the last on our list of important digital marketing roles and responsibilities.

This position is in charge of the technological infrastructure required to run the company's website.

They are in charge of monitoring the work of web developers and designers and handling the end-to-end delivery of any web-related projects.
Web development managers must collaborate closely with their teams to ensure that they can operate as efficiently as possible.

A web development manager also has the following responsibilities:
  • Creating and designing website architecture
  • Server and data management
  • Developing a plan for building and improving online user experiences
  • Giving advice on technical issues
  • Collaboration with clients to develop web design concepts
Consequently, web development managers must possess a significant amount of technical knowledge in order to do their jobs effectively.

Common web development languages including Java, HTML, PHP, and Python are among the languages that managers frequently have knowledge of.

Here are some digital marketing FAQs

Q: How Do You Organize Your Marketing Team?

You need to puts the following if you really want to organize your marketing team effectively:

1. Define clear goals and objectives.

2. Determine critical roles and responsibilities.

3. Establish team structure and reporting lines.

4. Foster collaboration and communication.

5. Encourage cross-functional collaboration with other departments.

6. Establish standardized processes and workflows.

7. Provide training and professional development.

8. Set measurable metrics and KPIs.

9. Foster a positive team culture.

10. Adapt and evolve based on performance and market changes.

Q: What Are the 7 P's of Digital Marketing Mix?

The seven Ps of digital marketing is as follows:

1. Product: What you have to give.

2. Price: How much it costs.

3. How you advertise it is important.

4. Place: The location where you sell it.

5. People: Those who are involved.

6. The method through which something is done.

7. What Physical Evidence Looks Like.

These parts contribute to the development of your digital marketing strategy by taking into account the product, its pricing, promotion channels, distribution, people involved, processes, and physical presentation.

Q: What Positions are Needed On a Marketing Team?

Here are some key positions needed on a marketing team:

  1. Marketing Manager/Director: Oversees marketing strategies and team management.
  2. Brand Manager: Manages brand identity and messaging.
  3. Digital Marketer: Executes digital marketing campaigns.
  4. Social Media Manager: Manages social media platforms and engagement.
  5. Content Writer/Copywriter: Creates compelling marketing content.
  6. Graphic Designer: Designs visual assets for marketing materials.
  7. SEO Specialist: Optimizes websites for search engines.
  8. PPC/SEM Specialist: Manages paid advertising campaigns.
  9. Analytics Manager: Analyzes marketing data for insights.
  10. Marketing Coordinator: Assists with marketing coordination and tasks.

These roles may vary depending on the organization's size and needs.


You need a team of digital marketing professionals to develop an effective digital marketing plan.

A manager for each digital channel and a sub-team reporting to them make up the optimum organizational structure for digital marketing teams.

The entire team may be more organized and operate more productively by sticking to specialization.
Building a team for digital marketing may involve hiring, outsourcing, or a combination of the two.

For businesses without the means to organically staff a whole team, the hybrid method is frequently used.

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