In today's internet space, to remain competitive, companies all over the world rely on an effective internet presence managed by a digital marketing manager. As a result, the function of a Global Digital Marketing Manager has grown in importance.
This blog will look at the functions and important characteristics of a Global Digital Marketing Manager, using Imprivata as an example.
So before digging into the functions of a global digital marketing manager at Imprivata, I know you might be curious thinking, "What does the term Imprivata mean?"
Brief Introduction of Imprivata
First of all, Imprivata was founded in the year 2002 and is a major provider of healthcare authentication and access management systems. The company's objective is to make healthcare IT more effective and safe by modernizing it.
The Functions Of Digital Marketing Manager At Imprivata
A worldwide Digital Marketing Manager at Imprivata plays a vital part in creating the company's online visibility and reaching a worldwide audience, and this function entails a step-by-step procedure, from planning to implementation.
So here are the steps and functions the global digital marketing manager at Imprivata normally does:
Step 1: Market Research
Conducting extensive market research is the first step in the process. Understanding the target audience, industry trends, and competitors is essential. Imprivata Global Digital Marketing Manager must acknowledge specific issues and opportunities in the healthcare technology market.
The important aspect of it:
- Analyze the market to detect trends and gaps.
- Analyze the strategies and performance of your competitors.
- Create buyer personas for more accurate targeting.
Step 2: Develop the strategies
When the research ends, then it is time to create an in-depth digital marketing strategy. The strategy should be in line with Imprivata's aims and objectives, taking into account both short- and long-term results.
The important aspect of it:
- Set specific, quantifiable goals.
- Make a content marketing strategy.
- Set a budget for your digital marketing activities.
Step 3: Creation of Content
In the area of digital marketing, content is king. The Global Digital Marketing Manager at Imprivata is responsible for overseeing the development of high-quality and relevant content. This can include blog postings, social media updates, videos, and other stuff.
The important aspect of it:
- Work with content creators and subject matter experts.
- Making sure the content is search engine optimized (SEO).
- Keeping a consistent brand voice and messaging.
Step 4: Execution of Campaign
With an arrangement in place and content prepared, it's time to launch digital marketing campaigns. Email marketing, social media advertising, pay-per-click (PPC) advertising, and other methods may be used in these campaigns.
The important aspect of it:
- Real-time tracking of campaign performance.
- Adapt plans in response to data and analytics.
- Ensuring that campaigns are delivered to the appropriate market.
Step 5: Social Media Management
Social media is one of the most effective tools in digital marketing in terms of reaching and engaging more and more people, and it's the function of the global digital marketing manager of Imprivata.
The important aspect of it:
- Create and publish social media postings.
- Use comments and messages to interact with the audience.
- Analyzing the effectiveness of social media efforts.
Step 6: Analytics and Reporting
It is important to track the performance of digital marketing activities. The Global Digital Marketing Manager at Imprivata must track key performance indicators (KPIs) and prepare reports using analytics tools.
The important aspect of it:
- Monitor web traffic and user activity.
- Keep track of conversion rates and ROI.
- Report to the management team regularly.
Step 7: Continual Improvement
Digital marketing is a constantly changing field. The Global Digital Marketing Manager should be aware of market trends and always look for ways to improve strategy and techniques.
The important aspect of it:
- Participate in industry conferences and webinars.
- Try out new marketing technologies.
- Solicit audience comments to make enhancements.
Also for additional details, you can watch this video below:
Final thought
Finally, the function of a Global Digital Marketing Manager at Imprivata is varied and vital to the company's digital success.
This function assists Imprivata in maintaining a strong online presence and reaching a worldwide audience by following a step-by-step approach that involves market research, development of strategy, creation of content, campaign execution, social media management, analytics, and continual improvement.
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Digital Marketing